To mark 10 years, L.O.L. Surprise! unveils new dolls, festival play sets and a live action series.

If you've been keeping tabs on the hottest toys to get for your kiddos this holiday season, then you're likely already pretty familiar with the LOL Surprise! Dolls -- the millennial-inspired fashion ...

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If you buy something through links on our site, Mashable may earn an affiliate commission. After a decade of surprise-filled ...

LOL Surprise collectors have a new line to try and track down, as MGA has announced that LOL Surprise J.K. dolls are here. These four collectible dolls have real, styled, brushable hair, real fabric ...

THERE’S just under three weeks to go until the big day, and many parents are sure to find the LOL Surprise House on their little one’s wish list. But at £250 a pop, thrifty mums are making their own ...

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The runaway success of MGA Entertainment's LOL Surprise dolls has led CEO Isaac Larian to gloat publicly over his competitors' anemic sales. Post photo composite The hottest toy of the last two-plus ...