The centerpiece is a new Smart Brick, part of a broader initiative that could mark Lego’s most ambitious move yet into ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

The list of things people can do with LEGO is literally endless. Case in point: The below experiment centered on the dynamics of dropping LEGO minifigures into a vortex. A vortex itself made ...

Lego unveils Smart Bricks featuring NFC tags, Bluetooth mesh and motion sensors in Star Wars kits, detailing privacy notes ...

LEGO has launched a new augmented reality portal called LEGO AR Playgrounds, an app through which kids can access "mixed reality experiments" from the company. The portal is only available on iOS at ...

ENFIELD, Conn., Dec. 6, 2018 /PRNewswire/ -- LEGO® Playgrounds, an app-based channel delivering a variety of experimental LEGO play experiences and scenarios is now available in the App Store. The ...