Fragrance marketer Axe launched a new campaign, “The Fine Fragrance G.O.A.T.,” in partnership with award-winning rapper Lil Baby, according to details shared with Marketing Dive. The effort is meant ...

Lil Baby dropped the video for “Go Hard” last week. In the track, Baby raps, “Need a Nike deal how I’m runnin’ sh*t,” but he should be perfectly happy with his ongoing Axe partnership. Earlier this ...

Many people have heard the story about two woodcutters chopping trees in the forest. One chops and chops and chops without stopping, while the other takes breaks frequently, but still manages to chop ...

Davidson, a longtime fan of Axe’s Phoenix scent, embodies the brand’s evolution from teenage staple to confidence-boosting essential, perfectly aligning with its message that smelling great helps you ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Lil Baby wants to help his fans stay fresh: the rapper is ...

Follow this section to personalize your feed and get instant alerts. WHY FOLLOW? Update your preferences in Account Settings Personalized Content Follow this tag to personalize your feed and get ...