One of the first brands to lodge itself in my sensory memory bank is also the first brand ever to be mass marketed by Procter & Gamble -- Ivory Soap, although the latter preceded the former by a good ...

This iconic cake of soap invented almost 150 years ago, has become a part of Americana largely by advertising its two strange merits: "It Floats" and its "99+44⁄100% Pure."The original product is a no ...

Science experiment: Here's what happens when you put Ivory soap in the microwave Ivory brand soap is famous for being the soap the floats. And some interesting stuff happens when you put it in the ...

An advertisement for Ivory Soap from Procter and Gamble, circa 1879. Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances ...

Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you’ll find an Ivory Soap bar, or a pack of 10 bars for under $5, ...