Ben Pfeiffer is the President and CEO of Rank Smart Search Marketing, an organic search engine optimization and marketing firm. He is an industry veteran, writer, and speaker with over 12 years ...

Developed more than a century ago to take advantage of a new communications technology, the inverted pyramid remains a controversial yet widely used method of reporting news and will have a future in ...

Journalism has a love-hate relationship with the inverted pyramid. Its supporters consider it a useful form, especially good for breaking news. The inverted pyramid, or at least its most substantial ...

[The second in a three-part series by Denise Nix on applying proven journalistic principles to legal marketing content.] Blogs. Articles. Alerts. Releases. Content marketing. Thought leadership.

Perhaps you've heard of the inverted pyramid. This elderly news-story construction, which puts the most boring/trivial details at the bottom, is a relic of newspaper writing that needed to be cut ...

A lot of organizations like to say publicly that “the client comes first.” It’s the right thing to say. It’s the easy thing to say. But using that statement to guide the way your organization operates ...

Maximize executives and board members' leverage with three communication steps: 1) Prepare yourself and the executives or board members in advance; 2) deliver in a news-style inverted pyramid; 3) ...