This is an UPDATE of an article originally published in Street Sweeper on October 20, 2011. Perhaps you've see the BetterTrades television infomercial, which discusses how to trade options? Depending ...

NEW YORK (MainStreet) — From the days when Ron Popeil began shilling his Pocket Fisherman and Veg-O-Matic, television viewers have been ordering amazing products from those inescapable infomercials.

Rick Cesari has spent the past 20 years in Seattle making sure those late-night infomercials draw in the casual channel-flipper. He’s the driving force behind the highly successful, if sometimes ...