Inbound and outbound marketing can both be valuable strategies for generating leads and driving sales. However, depending on the situation—the target audience, campaign budget, etc.—one approach may ...

It is seemingly insufficient to have the clue entirely in the name. In B2B marketing we apparently like our marketing to be more complicated. Inbound marketing and outbound marketing for example. One ...

According to HubSpot (whom we're partnered with), 79% of marketers in North America use inbound marketing as their primary approach. The truth is that consumers are getting smarter and craving more ...

Whats the difference between inbound and outbound marketing, and can they be combined into a winning digital marketing strategy? We asked the experts. The digital marketing world changes every single ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

EmailMonks has created an infographic containing tips on email marketing. It shows the stages of inbound and outbound marketing, and explains the differences between the two.

In the past (and, unfortunately, sometimes even in the present), marketers have been known to email lists and send blasts to people who have not expressed interest in their products or services. Email ...

Implementing the right strategies helps marketers grow their customer base and optimize budgets. The two primary types of marketing, inbound and outbound, achieve these goals in different ways. To ...

Inbound marketing is gaining strength because of the changing ways people buy. But it will not eliminate the need for outbound marketing. There’s a perception of inbound marketing that it is at odds ...

In this always-on era, it has never been more important for marketers to find the right lead generation mix in order to bring in prospects and convert them to customers. While interruption-based ...

Martin Lieberman is senior content manager for ConnectedView, an online marketing company in Marlborough that offers an all-in-one solution with email marketing, social media, online survey, and ...

Opinions expressed by Entrepreneur contributors are their own. For businesses to have any hope of surviving this digital-dominated climate, having a robust inbound marketing strategy is essential.