If your social media feed is currently filling up with vibrant violet, you’ve likely met ube (pronounced ooh-beh). While it ...

Goldilocks, the country’s number one bakeshop has listened to your requests and ube’d public demand. The Ube Greeting Cake — a two-layered chiffon ube cake, inlaid and topped with ube buttercreme ...

Creeping up in the US culinary scene is a newly-popular ingredient that chefs are using in cheesecakes, dougnuts, ice cream, and even homemade twinkies — and it's definitely not what most people with ...