ITV to play adverts before scrums during Six Nations games

ITV will broadcast adverts during live action from England matches at the Six Nations. For the first time in any live broadcast of rugby or football in the UK, an advert will be shown during breaks in ...

ITV risk Six Nations fury with controversial plan to show adverts during matches

ITV are using the Six Nations to implement a new style of advertising in their broadcasting and it could set a template for ...
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ITV’s Six Nations coverage to feature in-play ad breaks for first time

ITV’s coverage of the 2026 Six Nations will feature in-play adverts for the first time in a major change to the broadcasting of the tournament. The broadcaster intends to show a 20-second advert once ...
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Fans blast ITV for showing mid-match adverts during Six Nations opener between France and Ireland

ITV's mid-game Six Nations adverts idea is a money-grabbing, dumbed-down disgrace. And this is why it's all the BBC's fault, writes JONATHAN McEVOY Furious rugby fans have hit out at ITV for showing a ...