As an ecommerce marketer, new customer acquisition and retention are always at the forefront of my Google Ads strategy. I’ve found Performance Max (PMax) is a key driver of both. It allows me to reach ...

Customer acquisition is often treated as a numbers game; businesses assume that the more they spend on ads, the more leads they’ll generate. But without a structured qualification and nurturing ...

Expanding and growing in new international markets is a challenge for many businesses around the world. Often, significant effort and resources are dedicated to international strategies, whether ...

My company was recently acquired, and while my job is safe, I think it might be a good time to pivot my role. I used to work in branding and other traditional marketing but recently have been focused ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Recent years have seen America’s banking system waking up to the true value of merchant ...