As an ecommerce marketer, new customer acquisition and retention are always at the forefront of my Google Ads strategy. I’ve found Performance Max (PMax) is a key driver of both. It allows me to reach ...

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Expanding and growing in new international markets is a challenge for many businesses around the world. Often, significant effort and resources are dedicated to international strategies, whether ...

My company was recently acquired, and while my job is safe, I think it might be a good time to pivot my role. I used to work in branding and other traditional marketing but recently have been focused ...