There really might be some truth to the expression “New hair, new you.” Search “hair theory” on TikTok, and you’ll find hundreds of videos of users transforming their whole vibe by simply changing how ...

It's generally safe to color your hair at home as long as you closely follow the directions for the products you're using.

Kim Armga, of Jacksonville, was grieving her 15-year-old daughter when she found color theory six years ago. “I stopped caring for myself,” she said. “I didn’t know what to do.” She had stopped taking ...

A forecast into the biggest hair trend hitting salons for Autumn 2025, marking the shift away from the high-contrast, ...

The feeling that lives rent-free in our heads? Walking out of a salon with freshly colored hair. But we demand rent from the brassiness and dullness that happens after a few weeks. That’s where ...