Google Analytics can track referral data from keywords and other sources. Google recently implemented secure connections for signed-in users, so some data is obscured, but SEO teams can still track ...

SEO keywords range from single words to complex phrases and are used to inform website content to increase relevant organic search traffic. Your audience uses them when searching for something related ...

Google has added a newish feature to the Keyword Planner tool to organize keywords into ad groups. The reason I say newish is that Search Engine Land explained it was in beta but now it is available ...

Individual and ad group keyword forecasting were quietly removed weeks ago due to low usage, according to Google's Ginny Marvin. Google Ads is no longer maintaining individual and ad group keyword ...

Google has announced changes to keyword matching, including a change that prefers the phrase and broad keywords which are identical to the query string. Google is also updating the matching process ...

Google's John Mueller said on Twitter "the SEO effect of keywords in the URL is minimal once the content is indexed." Google has said keywords in URLs are a small factor and not to worry about it ...

While Google’s newest campaign type, Performance Max (PMax), is devoid of keyword data, some new information may help advertisers better steer their efforts with the product. PMax campaigns are unique ...

The new Google program, "Enhanced Campaigns," pushes advertisers to buy specific keywords across multiple devices rather than one platform at a time. For some advertisers, this move seems like a ...