Necessity is the mother of invention, and this mom saw a need. Sharon Choksi, a co-founder of the clothing brand Girls Will Be, first got the idea to launch a line of comfortable girls’ clothes when ...

As the mother of a 4-year-old girl—as well as a card-carrying feminist with a PhD in women’s studies—I find myself struggling with exactly what it means to raise a daughter in 2020. When Ella was born ...

This story is part of CNN’s American Journey series. Have you transformed your passion into profits? Send your story to CNN iReport, and you could be featured in a CNN story. Cousins Maya Choksi and ...

Add Yahoo as a preferred source to see more of our stories on Google. Is there a gender sizing gap for children's clothes? [Photo: Getty] Strides have been made recently in the bid to breakdown gender ...

Imagine you have twin 6-year-olds, one boy and one girl. You hit the boys’ and girls’ departments of your favorite clothing store in search of summer clothes for them. (After all, last year’s clothes ...

If you have a daughter like I do who hates dresses and abhors anything pink, sparkly or with ruffles and frills, you are pretty much out of luck if you head to most of the major retail stores. What ...

Back to school shopping is tough, but if you have a daughter who walks into the girls’ department and wants to run away at the sight of everything pink and purple and ruffled all over, what are you to ...

Leah Sheil is constantly complimented on her son’s stylish outfits – but what most of her friends don’t know is that they are ...

“Mum have you seen these?” my nine-year-old daughter cries in delight as she shoves her hands into a previously undiscovered pair of pockets in her new dress. I know that delight. Most women do.

The code has been copied to your clipboard. Many little girls like dolls, flowers, butterflies and ponies. A lot of them also like cars, robots, dinosaurs, and spaceships. But most girls clothes only ...