Which decade had the best childhood? The debate continues While conversations about the economy or the environment are always ...

(Bloomberg Businessweek) -- It’s a truth universally acknowledged that every generation thinks the one that follows it lacks character, work ethic and respect for its elders. In 350 B.C., Aristotle ...

Forbes contributors publish independent expert analyses and insights. Sarah Boyd writes about fashion, beauty and influencers. Beauty brands are constantly evolving to market to the next generation of ...

Marketers love categorizing audiences by age. It helps create clear, simplified narratives about who they are and how they behave. But broad assumptions can flatten nuance, obscuring meaningful shifts ...

Gen Alpha is rising as the most influential new household decision maker, in large part because of the impact they have on what, when and how their parents buy. Gen Alpha (those born 2010-2024) wield ...