We partied with music's rising stars, who got to pucker up — and get down — at our event before the awards show John Salangsang/Shutterstock for PEOPLE The e.l.f. x PEOPLE GRWM party was the perfect ...
Kendall Jenner‘s new GRWM video showed her being playful at best as she provided a guide to her Oscars glam for the Vanity Fair party. Jenner, who swears by L’Oréal Paris when it comes to makeup, and ...
If your latest scroll left you asking, "What does GRWM mean?" you're not alone! The trendy acronym has been making the rounds on social media platforms like TikTok, and while it sounds confusing, it's ...
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The Lasting Appeal of GRWM Videos
With four fuchsia rollers perched atop her head, Toni Bravo's bare face fills the screen, hinting at what's to come. "Get ...
Creators walk viewers through the process of getting ready for an event, running through styling their hair, applying makeup, picking outfits and even brushing their teeth. As for what they’re getting ...
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