It's a magical world again for Mattel. The toy company won back the rights to make dolls based on Disney's princess characters, including Frozen's Elsa and Anna, Jasmine from "Aladdin" along with Snow ...
A multi-year global licensing agreement has been renewed between Mattel and Disney, adding more Disney Princess and Disney Frozen dolls to the market. Mattel has announced its renewal of a multi-year ...
Fisher-Price's entry into the wood toy segment is a $800 million market. In 2024, MAT is launching Mini Barbie, a new product line that taps into the miniature collectibles trend. Mattel’s ...
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