Startups often treat pricing as an afterthought, copying competitors or applying arbitrary markups. Yet early-stage pricing ...

This article originally appeared on David Raab’s Customer Experience Matrix blog. There have been two recent acquisition announcements in the B2B marketing automation space: LoopFuse by Salesfusion ...

The freemium business model is an economic strategy where a company offers basic services, or a subset of its product features, for free while charging a premium for advanced features, functionality, ...

Oscar Clark is an evangelist for PapayaMobile, one of the leading mobile games social networks. Last year we saw a dramatic shift to freemium pricing for mobile games, so much so that it's hard to ...

As digital transactions become faster, smarter, and more seamless, one question takes center stage: How do payment platforms attract users—and keep them—without compromising revenue? Enter the ...

Online video platforms are no longer choosing strictly between ads and subscriptions. Increasingly, OTT video monetization relies on a freemium mix: free, ad-supported access paired with premium paid ...