EA exec says in-game advertising is a "huge opportunity" for devs, especially for games like Skate

Fans sighed but understood when EA's free-to-play Skate reboot from 2025 started its ongoing Early Access period with ...
Windows Report

EA Wants In-Game Ads to Become a Core Part of Future Game Development

EA says developers should build in-game ads into future titles from day one, calling it a major opportunity for console and ...

EA VP Urges Companies To Think About In-Game Ads During Development: ‘That’s A Huge Opportunity’

EA VP of advertising and sponsorships Alexander Dao think it represents a “huge opportunity” for the video game industry.
Digital Trends

Microsoft may soon let you stream your Xbox games for free, with ads and playtime limits

Microsoft appears to be preparing a new ad-supported tier for its cloud gaming service, and early signs of it are already showing up for some gamers. The move could open up Xbox Cloud Gaming to a much ...
TechSpot

Free Xbox Cloud Gaming with ads could arrive in the coming weeks

What we know so far: Microsoft confirmed late last year that it is internally testing a free, ad-supported tier for its cloud gaming service. Recent leaks indicate that testing is moving quickly ...