Form is an online fitness platform and athletic wear brand worn by Hailey Bieber and Kendall Jenner. Their first New York pop-up featured fitness classes and their unreleased Athletics Collection.
Forbes contributors publish independent expert analyses and insights. Margaux Lushing is an LA-based reporter covering wellness. Co-founders Sami Clarke and Sami Berstein-Spalter founded Form in 2021.
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Clarke led 30-minute online workouts and hosted virtual conversations in the pandemic’s early days. Then she connected with fellow fitness enthusiast Sami Spalter to start a lifestyle platform: FORM.
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