The Fitbit Flex has officially gone on sale for $100 online and in U.S. retail stores. We saw the “OG fitness-tracking dongle” at CES earlier this year, where it was clear that Fitbit was trying to ...

LAS VEGAS--(BUSINESS WIRE)--CES – Fitbit, Inc., the leader in the fast-growing Connected Health and Fitness category, today announced a relationship with Tory Burch to develop a collection of stylish ...

Tory Burch for Fitbit Alta builds on the success of the Tory Burch for Fitbit accessories collection that transforms your Fitbit Flex™ into a super-chic accessory. Coming soon, Fitbit and Tory Burch ...

At the CES event in Las Vegas this week, Fitbit unveiled a new Bluetooth Smart-enabled, wrist-worn activity tracker, called Fitbit Flex. Like most of Fitbit's other trackers, the Flex also promises to ...

Wearable tech and fitness gadgets enjoyed a renaissance this year, and that trend is set to continue into 2015 as more affordable devices like the Fitbit Flex hit the ground running. The Flex is a ...

San Francisco-based Fitbit has commercially launched its first wristworn activity and sleep tracking device, Fitbit Flex, which it first announced at the Consumer Electronics Show in January. Fitbit ...

The folks at iFixit dismantled Fitbit's latest fitness tracking device, the Fitbit Flex, to let anyone interested discover what is inside. Debuting in May of 2013, the device bills is billed as a ...

These two file photos show at left a model displaying a the Fitbit Flex wristband device and a smartphone as Japan’s mobile operation giant Softbank announces the launch of the new health care service ...