For our latest survey data about news influencers, read the “News Influencers Fact Sheet.” About half of all YouTube news influencers explicitly express a clear political orientation. Among those who ...
The Pew-Knight Initiative supports new research on how Americans absorb civic information, form beliefs and identities, and engage in their communities. Pew Research Center is a nonpartisan, ...
Some creators and companies are growing their audience by creating entirely new virtual identities. They're presenting themselves as digital avatars or AI-generated virtual influencers. These AI ...