Fancy Magnum ad sparks NAUSEA complaints from staff and passengers at major train station over unusual feature

A NAUSEATING advert for Magnum ice cream at a major train station has drawn complaints from passengers and staff. The controversial installation pumps out a sickly chocolate smell to passers-by, ...

‘What Is That?’: Ice Cream Brand’s Smelly Train Station Ad Falls Flat

Magnum Ice Cream is scaling back a scented ad at King’s Cross station after commuters complained that the aroma was “sickly” ...

‘Multi-sensory’ ad campaign for Magnum ice cream unleashed an unexpected aroma in a train tunnel — leaving commuters confused

London commuters got a whiff of something unexpected this week — and it wasn’t just the usual Tube funk. Ice-cream giant ...
Vogue

How Magnum ice cream became an It-girl accessory

“Magnum ice cream is truly the It-girl accessory this summer,” cultural commentary account @PopCultureGal posted on X earlier this month. Fresh off an appearance at Rhode’s summer pop-up in Mallorca, ...
FoodNavigator

What’s next for The Magnum Ice Cream Company?

Have you heard? Unilever is no longer selling ice cream. As of today, a new independent giant – The Magnum Ice Cream Company (TMICC) – is taking over Unilever’s entire ice cream portfolio under a ...