Opinions expressed by Entrepreneur contributors are their own. In a rapidly evolving world facing an array of pressing challenges, the rise of purpose-driven entrepreneurship has emerged as a beacon ...

More than a quarter of a century ago, British author and entrepreneur John Elkington coined the triple bottom line: people, planet and profit. Despite his own insistence that it needs “fine-tuning” ...

In today's socially conscious world, consumers increasingly seek to support brands that align with their values and beliefs. That’s a great thing. As a result, purpose-driven marketing has emerged as ...

The need for purpose is one the defining characteristics of human beings. Human beings crave purpose and suffer serious psychological difficulties when we don’t have it. Purpose is a fundamental ...

The temperature of the debate about brand purpose has risen in recent weeks, with Peter Field’s plea for an end to the “vitriolic criticism” of purpose marketing resulting in yet more criticism of the ...

To say 2020 has been challenging is perhaps the understatement of the year. As organizations looked with optimism at the start of a new decade, those hopes were dashed by March as COVID-19 brought the ...

Tim Burke is CEO of Affinio, the marketing strategy platform that leverages the interest graph to understand today’s consumers. With over 12 years of experience in building companies and developing ...