Key Points and Summary - DIRECTV is testing life beyond the dish—blocking new satellite sign-ups in select ZIP codes, pushing its streaming product, launching a free ad-supported tier, and rolling out ...

DirecTV’s new campaign was developed in partnership with Televisa-Univision and will run across television, radio, social ...

DTC cost-per-thousand viewer pricing is 35% higher than averages for all ad categories - particularly among streaming/CTV platforms, according to analysis by media research company Guideline.