Disintermediation is in the air. If The Trade Desk’s OpenPath cuts out SSPs (while claiming not to), Magnite’s ClearLine cuts out DSPs (while claiming not to). ClearLine will allow agencies to buy ...
What even is the difference between a DSP and SSP anymore? Google Ad Manager (GAM), which is Google’s sell-side business, is reportedly pursuing direct deals with the buy side – the implication being ...
Magnite MGNI recently announced the launch of ClearLine, a new direct-buying solution, which will give buyers direct access to Magnite’s video inventory. The launch comes at a time where supply-side ...
Rachel Petzinger and Dean Sammy knew they had their work cut out for them when they bought their four-bedroom fixer-upper in St. John, Ind. The place needed extensive renovations in the master bedroom ...
In a groundbreaking move, PayPal and OpenAI have teamed up to integrate PayPal into ChatGPT, making it the first payments wallet available to users of the AI chatbot. This partnership allows customers ...
The automotive industry is undergoing a significant transformation with the rise of direct-to-consumer (DTC) car sales. This model bypasses traditional dealerships, offering consumers a more ...
The doors are open at Direct Buy, a new store on Electric Road in Southwest Roanoke County, near Texas Steakhouse. But not everyone can walk inside and immediately start shopping. You first must be a ...
Direct Buy Wholesale Club has finalized a lease agreement with Stonegate LLC, moving from its current Shrewsbury location to new space in Natick. The transaction calls for Direct Buy to lease 14,000 ...