NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.
DIVE’s Deborah Hall explains how AI, creator-led media and new CTV formats are reshaping how brands reach audiences. Hall’s background spans ad-tech, mobile, CTV and DOOH. Before founding DIVE in 2014 ...
The AI product, NX Score, has played a major role in securing 80% of Digitas’ pitch wins this year. Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest ...