I created a brand new job at Deloitte: corporate influencer. This is why your company needs one too.
This as-told-to essay is based on a conversation with Lara Sophie Bothur, Deloitte Germany's first corporate influencer. Bothur now works freelance as a tech influencer. The following has been edited ...
Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star? If the findings of Deloitte’s 17th annual Digital Media Trends report are any indication, TikTok Killed the ...
Consumer perceptions of good value and fair prices remain constrained by the lasting effects of recent inflationary shocks and ongoing economic headwinds. As a result, value-conscious behavior appears ...
MILAN — At a time of political instability and societal polarization, trust issues are widespread — but brands are emerging as winners. According to the “Brand Connection — the Age of Meaningful ...
The firm recruits a team of four from Deloitte to its London office, bringing expertise in brand protection, enforcement, transactions, and emerging technology.
When I meet Annabel Pritchard, London 2012 sponsorship director at Deloitte, it’s hard to believe the relatively unassuming, demure marketer in front of me is responsible for marketing the world’s ...
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