Successful personalization at scale requires intentional planning around customer data management. Investing in customer data is a top priority for marketing leaders. Research found that marketers who ...

Much has been written, and continues to be written, about the virtues of digital transformation, information technology / operational technology (IT/OT) convergence and IIoT. Foundational to why a ...

AI-enhanced prescriptive analytics is no longer optional — it’s the strategic engine behind real-time decisions, optimization and competitive edge in 2025. The world generated 181 zettabytes of data ...

In recent years, artificial intelligence (AI) and prescriptive analytics have been woven into the fabric of business operations across multiple verticals, ranging from retail and grocery to healthcare ...

Data fuels a customer retention program. Customer data collected from various touchpoints is key to deciphering customer behavior and implementing effective retention strategies by improving customer ...

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