Taking a premium brand into a lower pricepoint can be tricky - get it wrong and the prestige of the name could be permanently undermined. However, DW seems to have got the Performance Series spot on.
Mötley Crüe’s Tommy Lee has rejoined the DW Drums artist roster, endorsing DW drums, pedals and hardware. DW made the announcement today, marking the return of one of the company’s earliest adopters.
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