With today’s hyper-distracted consumer, marketers need a healthy media mix to spark consumer engagement. One frequently overlooked option is direct response television (DRTV) advertising, a discipline ...

Direct response television (DRTV) is best know for “as seen on TV” product offers that can generate immediate and significant product sales. But marketers often overlook the fact that the medium is ...

Brother International looks to prove to small business owners that great things can come a small printer in a new national direct-response campaign running on national cable outlets. The new effort, ...

Chief Marketer recently spoke with Bill McCabe, the newly named president/CEO of direct response television agency A. Eicoff and Co. (a unit of Ogilvy & Mather), to get his take on the rapidly ...

Seeking talent for a DRTV health and wellness commercial, which will appear on TV. Footage may also be used for in-store video promotion. Additional: Free products to try at home worth £60. Footage ...

BENTONVILLE, Ark., March 30, 2020 /PRNewswire/ -- Glucose Health, Inc. (OTC: GLUC) – the manufacturer of delicious & nutritious, diabetic retail category beverage GLUCODOWN® – has entered into an ...

Portland, Ore. - Brand DRTV Advertising Agency Atomic Direct has received two awards from Jordan Whitney Inc.: one for “Best-Branded Short-Form”, and one for “Best Self-Protection Infomercial”. Jordan ...

Opinions expressed by Entrepreneur contributors are their own. Most of us have heard of the ThighMaster, the Snuggie or the Ginsu Steak Knives as overnight success products that have amassed millions ...

TORONTO, ON--(Marketwired - January 10, 2017) - Green Shield Canada (GSC), a leading Canadian health and dental benefits provider, is ushering in the New Year with a new direct response campaign for ...

Direct Response Television. Many innovators see it as the golden ticket to their dreams, and there’s some truth in that–if your product fits into the ideal-infomercial-product mold. The good news is ...