In business, retaining customers is just as important, if not more so, than acquiring new ones. One highly effective strategy for fostering customer loyalty and ensuring repeat business is the ...

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Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Customer journeys and emotional experiences turn satisfied customers into outspoken brand promoters. Customer loyalty isn’t just earned through rewards programs or sales-driven perks—it’s built ...

In today's consumer landscape, there are practically as many loyalty programs as there are brands vying for your attention. Which companies, though, have earned repeat business from their customers by ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

Target has brought the Target Lady back with her bowl cut, red vest and over-exuberant approach to customer service and all things “Tergit” to help get the word out about Target Circle Week and ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Customers continue to place a premium on value, and several quick-service and fast-casual brands have found that an engaging and effective loyalty program can be one of the best ways to achieve a ...

Brands used to crave customer loyalty. They threw perks like free baggage to repeat airline passengers, along with free upgrades or even bigger discounts. All of it to buy loyalty. But increasingly, ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...