A noticeable shift is underway as the CMO skill set is being called upon to deliver an experience that impresses customers and guides them as they start their journey. The Fast Company Executive Board ...

Many B2B buyers are looking for — and expect — a buying experience like that of a B2C customer and most put their buying experience on the same level of importance as the products and services sold to ...

Tackling these issues requires a forward-thinking approach and a growing number of retailers are turning to Process ...

People will forget what you said, people will forget what you did, but people will never forget how you make them feel” (Maya ...

MSPs are best-situated to grow their existing business when they document common processes and evaluate every single interaction with clients, according to a ConnectWise leader. Service excellence is ...

Jason Swiech shares CDK’s 2025 F&I Shopper Study insights on improving satisfaction, trust, and engagement at dealerships.

To say that customer experience is important might be the understatement of the decade—or at least of the previous few years. The business benefits of focusing on customer experience can't be ...

Imagine it's lunchtime. There are half a dozen burger joints you could go to. Assuming prices and food quality are roughly the same at each place, how do you choose where to go? It's all about the ...

A focus on mutual corporate environmental, social and sustainability goals not only fosters positive delivery experiences but ...

Is customer feedback relevant in all situations? While feedback is helpful in development efforts, its implementation very ...

Research by consultant Accenture forecasts the economic impact of generative artificial intelligence (AI) in the enterprise. The 2024 report suggests more than $10.3 trillion in additional economic ...

Keeping up with the needs and wants of today's renters is critical for success, explains Stephanie Gonzalez of Venterra Realty. Multifamily has reached a tipping point: Apartment operators can either ...