Customer advocacy is a powerful tool that can fuel growth. In fact, Gartner research found that CMOs that prioritize loyalty and advocacy through budget and resources fare better than their peers.

Customer advocacy isn’t a thing that has remained constant – It’s a new concept. And sadly the advocate effect isn’t a phenomenon… yet! The advocate effect, where satisfied customers become vocal ...

Azadeh Williams is the Managing Partner of AZK Media, a global B2B agency helping technology companies grow in new and emerging markets. Customer advocacy—getting customers to be your champions and ...

Forget chasing likes and engagement metrics! What if you could turn your most enthusiastic customers into online cheerleaders, spreading the word about your brand authentically? That's the magic of ...

Showing that a brand cares about its customers’ experience and satisfaction is a powerful way to build trust and credibility with target audiences. While organizations may realize that leveraging ...

In the late 1990s, when Arkadi Kuhlmann launched what would later become the largest direct US savings bank, ING Direct, he had a surprising message for the nation’s millionaires: we don’t want your ...

Improving customer perception is good for your brand and bottom line. Join this VB Live webinar and learn to improve customer advocacy with hyper-personalized digital experiences, and more. Guest ...

No matter your business, you likely have varying levels of engagement across your customer base. While some customers make the most of all your products and services, others might barely be scratching ...

Growing a brand presence requires understanding the customer and putting their needs first. Customer advocacy transforms customers into brand advocates willing to vouch for and promote products and ...

Companies that delight their customers receive free word-of-mouth marketing that their competitors miss. Here’s a four-step push to get customers spreading the word. Companies that inspire customers ...

Opinions expressed by Entrepreneur contributors are their own. Your company’s most valuable asset doesn’t even show up on your financial statements. That asset is your customers. If you don’t have ...