For MolsonCoors, creative effectiveness is about more than just generating buzz. Ad creative needs to boost sales and improve brand health.

The digital age gave advertisers the power of data. Advertisers could not only see how ads were performing; they could suddenly target based on specific known data points about prospects. But as ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

David Sable and Suraj Srinivasan discussed creativity, AI and marketing during Newsweek’s 'AI Agenda' webinar series.

Across digital commerce and performance marketing, the pace of content production has accelerated. Brands today are expected to maintain a steady flow of product imagery, advertising creatives, and ...

Miami, Florida / Syndication Cloud / March 8, 2026 / GETHOOKD LLC Meta advertising isn’t just big — it’s massive and ...

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

The Ad Age A-List & Creativity Awards spotlight agencies shaping the future of marketing through innovation and impact. With 10 offices across North America and a growing portfolio of national and ...

With the 2025 Cannes Lions International Festival of Creativity rapidly approaching, industry leaders, creatives and innovators are gearing up for a week of groundbreaking insights and unparalleled ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 42 min 49 sec ago By Erika Wheless - 48 min 23 sec ago By Brian Bonilla - 1 hour 41 min ago By Tim Nudd - 2 hours 11 ...