Add Yahoo as a preferred source to see more of our stories on Google. Why do we feel so satisfied when we score a great deal? Behavioral economists say it’s because of the “pain of paying” — the ...

Last week I received an e-mail from Katie, a reader who was wondering how the register coupons worked. This week’s article addresses her question and focuses on those coupons that come out of the ...

Why do we feel so satisfied when we score a great deal? Behavioral economists say it’s because of the “pain of paying” — the psychological discomfort of spending money. Coupon apps help soften that ...