Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

Bridging imagination and reality is key to unlocking potential in the consumer packaged goods (CPG) innovation cycle. First, you come up with a new concept. Then you make and test it with consumers.

Ah, the retailer’s shelf. It’s either a red-carpet runway for a brilliantly conceived new product or the last stop before the dollar store. Consumer-product companies have a wretched track record when ...

Too many businesses pour time and money into developing products or services that ultimately fail. The reason? They never validated their assumptions before launching. Concept testing reduces that ...

TORONTO--(BUSINESS WIRE)--Aleen Inc. (CSE: ALEN-U), a digital wellness company, announced that it begins an early concept testing for smart wellness analytics, following the initiative outlined in its ...

Aha!, providers of an online qualitative technology platform, has released an advanced multi-day TruRotation Ad/Concept testing feature as part of its suite of market research tools. Using a ...

New Delhi: Yabble, a YouGov company, has launched an AI image-based concept testing feature as part of its Virtual Audiences tool, allowing brands to gather rapid ...