The Common App CEO explains why personal essays still matter, even as more college applicants turn to AI for help.

Forbes contributors publish independent expert analyses and insights. As the CEO of Command Education, I write about emotionally intelligent leadership and education. This week, the Common Application ...

Forbes contributors publish independent expert analyses and insights. As the CEO of Command Education, I write about emotionally intelligent leadership and education. WASHINGTON, DC - OCTOBER 31: ...

You can review each college's essay requirements online, checking topics and word limits. Many students start with the Common ...

University leaders discussed application essay strategies in the AI era at the National Association for College Admission Counseling's annual conference.

Approaching the Common Application First-year essay can be a daunting task. I've been there. Sitting and staring at the laptop for hours feeling lost about where to start. However, writing this essay ...