You probably know that black is a color of mourning in the West and red is a lucky color in China. But did you know that green is the color of death in South America? Or that blue is the color of love ...

Opinions expressed by Entrepreneur contributors are their own. The power of color is often underestimated by consumers. But marketers spend a lot of time thinking about this important element. In fact ...

The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing. The reason: Most of today's conversations on colors and persuasion ...

This clever color wheel reveals how different languages explain the color spectrum, whether in three words or more than 60 words. By Colin Lecher Published Dec 12, 2012 8:00 PM EST Get the Popular ...

Ready to design a logo for your startup? Make sure you spend some time carefully thinking about the color scheme. As it turns out, the colors of a company logo are about more than aesthetic ...

Which feelings and reactions do different colors tend to evoke with audiences? An infographic (below) from Giraffe Social Media explores the psychology of six colors commonly used by marketers: red, ...

We love this smart, gorgeous infographic from Painters of Louisville and NowSourcing. Did you know that yellow makes babies cry? Read even more on the subject in "20 ways to use color psychology in ...

Dorothy, the British makers of all things infographic, are back with a couple of new prints that explore the vast spectrum of color mentioned in book and film titles. Dorothy makes other Colour Wheels ...