Customer versus Client—What’s the Difference? I’m currently listening to E-Myth Mastery by Michael Gerber while driving to and from work. Michael shares the differences between a customer and a client ...

When leaders think of how to improve their customer's experience, they often associate this practice with retail or technology services that are digital-first, transactional businesses. While the need ...

There is an adage in life that you just cannot make everyone happy. For most businesses, 90% of your clients and/or customers will be fantastic. They will allow you to provide them with your expertise ...

Last week I discussed why it’s important for entrepreneurs to take time this holiday season and show clients you appreciate their business. This week I wanted to take some time to drill down a bit ...

Customer experience can make or break a business. According to a recent survey by Salesforce, 76 percent of buyers expect companies to understand their needs. Approximately 67 percent would pay more ...

When it comes to buying or selling a house there is lots of jargon and ‘realtor-speak’ that is simply befuddling—short sale, blockbusting, cap rate, and so on. Then there are the words you think you ...

These days the name user evokes images of drug addicts or sociopaths. In IT circles, too, it has become as reviled as the name Montague was to the Capulet clan. Although Juliet took a different tack, ...

Although the terms “client” and “customer” are typically used synonymously in some businesses, they mean different things in real estate transactions. And these terms can have separate implications ...

Customer engagement is the way a company creates a relationship with its customer base to foster brand loyalty and awareness. This can be accomplished via marketing campaigns and web content as well ...