In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

According to the research conducted by Omnisend in 2021, marketers utilizing three or more channels in a campaign benefited from a 494% higher order rate than those launching a single-channel campaign ...

Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...

When EJ Cho started his first company in 2018, he was exposed to what it takes to market a product. He was surprised to find a market filled with different single-use tools. “It was a very frustrating ...

This as-told-to essay is based on a conversation with Meredith Noble, the 33-year-old cofounder of Learn Grant Writing, about the marketing strategies that have helped grow her business. Insider has ...