Running a successful business goes beyond creating a valuable product or service. Identifying functional pathways through which these products can reach customers is equally vital. These pathways are ...

Most brands pouring promotional dollars into reseller, dealer and distributor networks cannot tell you which spend moved a ...

Channel management is a technique for selecting the most efficient channels or routes to market for your products and services, and deriving the best results from those channels by applying ...

Channel management involves creating operational strategies that go beyond a single organization. Channel management strategies bring together partners in a supply chain, including material suppliers, ...

When a technology vendor pursues an indirect selling model, the company's effort to recruit and cultivate partners is called a channel strategy. This glossary provides some terms of the trade for ...

A partner account manager is a job title within a vendor organization that uses channel partners to sell its products or services. A vendor may employ one partner account manager or a team of channel ...