Car logos are among some of the most recognisable brand assets globally. We've written extensively about them over the years, including the many recent rebrands. So it's interesting to see the results ...

But it seems BMW hasn't finished tweaking. The brand launched its new iX3 electric car at the Munich Motor Show last week.

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Last year, Jaguar and Mazda presented updated versions of their respective logos. Jaguar went with a “seamless blend of upper and lower case” in a far-too-subtle nod to the British marque’s upcoming ...