Whether it's a little red Corvette or a pink Cadillac, picking just the right color can be as important to car buyers as price and options. But letting emotions play a big role when it comes to car ...

Does your car "color" your personality? Car color can act as a psychological shortcut that expresses how we want the world to think about us. Gender and age influence choices, along with what colors ...

Color doesn't have an effect on a car's performance, efficiency, or comfort, but it can be a key factor when buying a vehicle nonetheless. In fact, a 2021 survey from Axalta found that color is an ...

Learn how Cadillac develops its signature car colors each year, from trend forecasting to paint technology and final selection. Cadillac forecasts color trends 3–5 years ahead, using global trend ...

Sean is a JDM and off-road enthusiast of many years, and an automotive photographer. He holds a B.A. in Literature and Writing Studies, an A.A. in Communications, and an A.A. in English. He is ...

Today, Kirby’s focus has shifted toward following industry news, and he has a sincere passion for one-off and tuned vehicles, car toys (especially LEGO brand,) and anything else even closely related ...

Feeling blue may not be so bad after all. Especially as a car owner. It’s no coincidence that Twitter, Facebook and LinkedIn all use blue in their corporate logos. Ford Motor Co. too. It’s because ...

German carmaker BMW has unveiled the world's first "color-changing" car at the Consumer Electronics Show (CES) in Las Vegas. The concept car, called the BMW iX Flow, uses electronic ink technology ...