The line between the buy side and sell side of digital advertising is getting blurrier by the day. Now PubMatic is crossing the aisle. Activate allows brands and agencies to buy CTV and online video ...
There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...
NEW YORK, Jan. 29, 2026 /PRNewswire/ -- Cadent, the predictive advertising company, announced today that 100% of its SSP's CTV supply paths are direct. Jounce Media, the industry leader in ...
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