It's a new day for Fire TV at Amazon –or should we say Ember?

The ingenious logo design is based on the region's real geography.

Amazon has rolled out its most extensive brand update since 2000, appointing design studio Koto to lead an 18-month refresh of its visual identity across its core brand and more than 50 sub-brands.

New packaging emphasizes clarity, reduced plastic use, and easier shopping decisions If you’ve ever browsed Amazon or walked into an Amazon Fresh store and felt overwhelmed by choice, this might ...