If you ask people this question, you are likely to get a lot of heated responses. Never mind that people generally pick a cell phone manufacturer and stick with it for years out of the need for ...

Opinions expressed by Entrepreneur contributors are their own. A brand needs to constantly attract new sales and bring in revenue to remain in business. There are two ways to accomplish this: attract ...

For decades, brand loyalty was rooted in familiarity, trust and consistent quality. Families bought the same shampoo or ketchup for generations, driven by tradition, trust and limited alternatives.

When someone is loyal to your brand, they are more likely to buy products from your site and interact with your company across multiple marketing channels. If you manage to build loyalty, you can ...

TROY, Mich.--(BUSINESS WIRE)--As new-vehicle inventory and sales rebound to pre-pandemic levels in the United States, more buyers are choosing to forego loyalty to a specific brand, according to the J ...