Apple makes well-received products, but something that sets it apart from other brands is its attention to detail. From tight corner radius rules and iconography to the familiar look of Apple Store ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...

Haley Mast is a freelance writer, fact-checker, and small organic farmer in the Columbia River Gorge. She enjoys gardening, reporting on environmental topics, and spending her time outside ...

There was a time when the very idea of packaging was new technology. Napoleon is often credited with spawning the idea by offering a prize to anyone who could find a way to preserve food for his ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...