Skip your travel agent and those comparison booking sites. That's what more hotels want you to do, and they're pulling out all the stops to persuade you to do it. But should you? Travelers like Tom ...

Photo Credit: Hilton's newest consumer marketing campaign was designed to stress the benefits of booking direct as a Hilton Honors member and stars actor Anna Kendrick. Hilton And today, more than two ...

Booking direct with a hotel can actually offer a lot of huge benefits. When guests book direct, hotels don't pay a fee to online travel agents, so hotels are able to offer better prices and they can ...

Photo Credit: Best Western CEO David Kong said his company works with online travel agencies but Best Westerns' member rates for consumers are 'gated.' Best Western / Best Western Hotels & Resorts ...

Hilton and Marriott maintain that direct booking continues to be the best deal for members of their loyalty programs. The hotel companies responded to a Piper Jaffray study that found travelers often ...

Google is apparently testing out direct hotel booking. The company is seeking to have hotel searchers book and pay via Google rather than handing off the lead to a third party travel site or hotel ...

Are corporates and travel agents caught in the crossfire? Managed programs could find savings if they embrace loyalty programs. Hilton Worldwide, Marriott International, Hyatt Hotels Corp., ...