PALO ALTO, Calif., November 17, 2005-- Denali Software today announced that its Blueprintâ„¢ product supports The SPIRIT Consortium's 1.1 specification for packaging of Intellectual Property (IP).

So What Does Marketing Really Do? For many years, I held various marketing positions in large B2B manufacturing firms and would be asked this question: “So what do you guys really do, anyway?” I found ...

Opinions expressed by Entrepreneur contributors are their own. Seventy-two percent of all new products fail to meet revenue targets, according to a global pricing study released in September by ...

Business-to-business (B2B) suppliers have "severely" limited themselves by using B2C (business-to-consumer) practices to understand customer needs, writes author Dan Adams in his book New Product ...